CRASH NOT CRASH. The dented backpacks that are tough (but aren’t)
In the sample room, we immediately noticed that something wasn’t right. “What are backpacks, a rucksack and a tote bag in fabric doing in here?” A deafening silence filled the room. To dent them or not to dent them? That was the question. The sound of epic music rang in the air. And with a hammer, we resolved the dilemma, creating the Crash Not Crash backpacks in EVA.