Handle Without Care attitude

The Crash Baggage campaign by photographer Andrea Pugiotto.

A series of friends of the brand, photographed in an environment that represents their lives. Each of them embodies Handle Without Care mainly through their attitude and creative essence. Handle Without Care is not just a philosophy, but it represents a state of being—for those who have chosen to face life by embracing their talents and passions. For those who have naturally decided to carry forward, every day, the things they believe in and excel at, turning them into a job, a life purpose, or a pastime. For those who approach every journey as an adventure to be experienced in total freedom of movement and action.