That’s when it hit him (and luckily not his bag): why are we so worried about something that’s meant to get banged up anyway?

So Francesco did what any reasonable person would do:
he went home, heated up his suitcase with a heat gun and started smashing it. Just to see how it’d look.

Spoiler: it looked awesome.

That was the beginning of Crash Baggage — Venice, 2013.

A brand built around a simple idea: take the stress out of travel by embracing the dents before they happen.

Our motto?

Because when you stop worrying about scratches, you start living more freely. You try new things. You miss a train and discover a new city. You get lost — and it’s the best part of the trip.

Our suitcases are made to be dented.

It’s not a defect. It’s design with an attitude. They stand out, they last, and the more you use them, the cooler they look. (Counterfeits try, but they can’t fake our personality.)

Crash Baggage isn’t just about luggage.

It’s about a way of seeing the world: free, curious, spontaneous.

We believe in laughing at the unexpected, eating street food you can’t pronounce, and dancing jet-lagged at sunrise.

Francesco had a problem.

He turned it into a brand.

Now, thousands of travelers around the world handle their lives — and their luggage — with less worry, and a lot more fun.

Welcome to the dented side of travel.