The vitality of MSGM meets the iconic silhouette of Crash Baggage products. Last night, inside the Milan headquarters of the brand founded by Massimo Giorgetti, the new five-piece collection was unveiled.
At the heart of the partnership is the phrase “I have a crash on you,” which evokes adventure and exploration while playing on the characteristics of the Italian brand’s travel collections and, at the same time, on MSGM’s pop universe.
The collection includes the maxi Icon Luggage suitcase customized with the collaboration’s signature phrase. The Icon Cabin Luggage features the same look and is perfect as carry-on baggage. The lineup is completed by the Iconic Backpack and a white T-shirt that reprises the project’s quote. With the exception of the T-shirt, the items are produced in a shade of green close to the MSGM universe and in total black.
“The collaboration with Crash Baggage allowed us to explore a different side compared to the paths MSGM has taken so far,” said Massimo Giorgetti in a statement. “The phrase ‘I have a crash on you’ adds a touch of mystery, inviting people to discover its double meaning. It is a phrase that celebrates love, adventure, and the joy of discovery.”
“I firmly believe in things that come to life naturally, and that is exactly what happened between Crash Baggage and MSGM. The project ‘I have a crash on you’ speaks about life: about encounters and separations, which are the most natural things that can happen in any of our journeys. What matters is that they never leave us indifferent,” stated Francesco Pavia, founder of Crash Baggage.
To celebrate the collaboration between MSGM and Crash Baggage, a photographic shoot was created by Canadian photographer Kyle Berger. The work narrates the relationship between two Crash Test Dummies, from their passionate encounter to their painful separation, using the allegory “I have a crash on you.”
Crash Baggage Srl
via Tresievoli, 7/E 30034, Mira Venezia
P.I. 04166700270
